A success pillar for a website is a perfect keyword. The result page of a search engine determines the success of a webpage as 80% of traffic flows from search engines. Selection of best keyword has its impact on the whole process of optimization. The search process starts with keyword.

The first and foremost job linked with optimization is a perfect keyword analysis. This will help us in knowing the factors that are responsible, we are lagging behind. Key word research can be done by using sandbox, word tracker, Overture and Google sets. Then one need to prepare the statistics based on the keyword analysis. Take the statistics of the keyword and how it works with other sites. So also analyse the keywords that our competitors are using and what is the effect of this keyword on traffic. Take the statistics for position of your site before optimization and after applying optimization techniques.

Tips for finding suitable keyword for a new site: