The inevitable importance of search engines is the causes for all SEO campaigns. Some of the search engines are not giving weight to on page factors. Google’s patented page rank algorithm started creating emphasis on off page factors. The most important thing that the page rank algorithm supports is the number and quality of links. Off page optimization is a fun way of watching your site moving up the search engine rank. Page rank algorithm supports both number and quality of links. Quality of the link in simple can be referred to PR. A link from a page having PR 7 can worth 20 links from a page with PR 5.

Blogs, articles, News letter and forum do from quite a good part of off line optimization. These sources act as sources for traffic and links to the page.

Off page optimization to us mean the following services to be included in the whole campaign.