Most of the SE optimization campaign consists of two important factors. How we are positioning our self on a search engine and what we are offering to the visitor to the site. On page factors are the factors that determine search engine position. These factors are directly related to the content and structure of the site. This includes factors like site copy, page titles, navigational structure of the site and the document formats (.txt or .PDF) that are being indexed by a search engine.

Search engine results are not a part of an advertisement campaign. So a site cannot pay for reflecting it on the top of result page is because they have understood the algorithm perfectly. One of the most important parts to the entire SEO campaign is on page optimization. At the same time we should look to the factor that the page is not over optimized to be considered as spam.

Some of the factors those essential for on page optimization are: